Marketing Audit

I developed a comprehensive marketing and social media audit for Stark's Landscapes to evaluate the brand's existing digital presence and identify opportunities to better reach prospective customers. I analyzed the company's audience, competitors, website, Google presence, Instagram, and TikTok, then developed platform-specific recommendations around positioning, content strategy, brand voice, and creative direction.

A key finding was that much of the existing social content was reaching other landscaping professionals rather than potential customers. Using that insight, I developed audience-focused content pillars, platform strategies, and creative concepts designed to shift the brand toward a more customer-facing digital presence while still showcasing the quality, personality, and expertise behind the business.